For Members

Your UW Connection. Your Badger Community.

Welcome, members!

This is your place to revel in being a proud member. Come here whenever you’re looking for ways to celebrate your Badger spirit, carry on beloved UW traditions, or support alumni through your membership.

Questions or comments about your membership? Call 608-262-2551 or email

Member Appreciation Month – All April Long!

We appreciate members like you … a lot! In fact, the entire month of April is devoted to you, oh loyal Badger. It’s when you’ll be showered with special perks, including complimentary mailing labels and a 25% off deal at the UW Alumni Store. It’s also when the member community comes together — virtually this year — during the special UW Band Celebration.

UW Band Celebration
April 29, 6 p.m. CDT, online

This free, online event exclusively offered to WAA members will feature a mix of live and specially recorded segments designed to boost your Badger pride and show our appreciation to you.

Register Now

Save 25% at the UW Alumni Store

Shop for the best in Badger gear and take 25% off* one item during Member Appreciation Month when you use promo code: APRIL21.

Shop Now

Member Appreciation Month Virtual Background

Show your pride during Member Appreciation Month with this special Proud Member background. Now you can video conference in true Badger fashion.

Click on the photo below to download it for your video-call background, social media cover photo, and computer and phone wallpapers!

Coming This Summer!

Home Field Advantage football packages are scheduled to go on sale June 2, 2021. Exclusively available to members, Home Field Advantage makes the nation’s best college football experience even better. Learn more.

* Must enter code APRIL21 in the “Apply a promo code” box to receive this offer: 25 percent off one item online. Excludes sale items, previous purchases, wooden chairs/rockers, drop-shipped items, The Red Shirt™, Alumni Park items, and Fine Gifts by M.LaHart & Company. Orders with multiple items will automatically have the 25 percent discount applied to the highest-priced eligible item. Contact the Online Sales Department at or 1-800-993-2665, extension 1848, if you have online-order questions. One offer per customer. Valid through April 30, 2021, at 11:59 p.m. CDT.