Alanna Goldman Founds Community for Women’s College Sports Fans
- Dec. 04, 2025
Alanna Goldman ’20 founded a sports media company, 5wins, based on her own experience growing up a Badger sports fan. As her interest in women’s college sports grew, she realized that understanding athletes as people and the passion of the women’s sports community was what made her more invested and excited. Not finding all of the storytelling and community engagement opportunities she wanted, Alanna took her experience from the School of Journalism and Mass Communications to build a space that delivers athlete-centered content and engages communities of fans. During the fall 2025 semester, Alanna led a for-credit internship program for Wisconsin SJMC students, spoke in the J601 career class, and hosted a Wisconsin volleyball watch party at Union South with RecWell and WSUM radio.
More Alumni Notes
William Walter Beyer passed away in Midlothian, VA, on January 20. 2026. William studied history as a Woodrow Wilson Fellow and his studies were focused on economic history, finance, and international economics. William served as a commissioned Fo...
Christine Scott Thomson MS’20 and Gregory Thomson are excited to reconnect with graduate school friends and learn about Iceland’s university and city planning connections.
Dr. Jim Sernoe BA’86, MA’89 has been promoted to full professor at Midwestern State University in Wichita Falls, Texas. He was also honored with his 30-year service pin this spring.
Laurie Iudin-Nelson PhD’97 (Slavic languages and literatures) is professor emerita of Russian studies at Luther College. Following retirement, she earned the MDiv degree from Wartburg Theological Seminary (Dubuque, Iowa) and was ordained as Minist...
Congrats to Chelsea Blair ’12 on celebrating her one-year wedding anniversary to Justin Blair ’14! The couple lives in Los Angeles, but they got married in Madison on a night full of incredible people, music, food, and laughter. They even jumped i...
Kristin Paul ’02 has been appointed executive secretary and chief executive officer of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ), bringing more than two decades of experience and a lifelong connection to the ...
William Walter Beyer passed away in Midlothian, VA, on January 20. 2026. William studied history as a Woodrow Wilson Fellow and his studies were focused on economic history, finance, and international economics. William served as a commissioned Fo...
Christine Scott Thomson MS’20 and Gregory Thomson are excited to reconnect with graduate school friends and learn about Iceland’s university and city planning connections.
Dr. Jim Sernoe BA’86, MA’89 has been promoted to full professor at Midwestern State University in Wichita Falls, Texas. He was also honored with his 30-year service pin this spring.
Laurie Iudin-Nelson PhD’97 (Slavic languages and literatures) is professor emerita of Russian studies at Luther College. Following retirement, she earned the MDiv degree from Wartburg Theological Seminary (Dubuque, Iowa) and was ordained as Minist...
Congrats to Chelsea Blair ’12 on celebrating her one-year wedding anniversary to Justin Blair ’14! The couple lives in Los Angeles, but they got married in Madison on a night full of incredible people, music, food, and laughter. They even jumped i...
Kristin Paul ’02 has been appointed executive secretary and chief executive officer of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ), bringing more than two decades of experience and a lifelong connection to the ...
William Walter Beyer passed away in Midlothian, VA, on January 20. 2026. William studied history as a Woodrow Wilson Fellow and his studies were focused on economic history, finance, and international economics. William served as a commissioned Fo...
Christine Scott Thomson MS’20 and Gregory Thomson are excited to reconnect with graduate school friends and learn about Iceland’s university and city planning connections.
Dr. Jim Sernoe BA’86, MA’89 has been promoted to full professor at Midwestern State University in Wichita Falls, Texas. He was also honored with his 30-year service pin this spring.
Laurie Iudin-Nelson PhD’97 (Slavic languages and literatures) is professor emerita of Russian studies at Luther College. Following retirement, she earned the MDiv degree from Wartburg Theological Seminary (Dubuque, Iowa) and was ordained as Minist...
Congrats to Chelsea Blair ’12 on celebrating her one-year wedding anniversary to Justin Blair ’14! The couple lives in Los Angeles, but they got married in Madison on a night full of incredible people, music, food, and laughter. They even jumped i...
Kristin Paul ’02 has been appointed executive secretary and chief executive officer of the American Jersey Cattle Association (AJCA) and National All-Jersey Inc. (NAJ), bringing more than two decades of experience and a lifelong connection to the ...



