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Badger Promoted to Global SaaS Company COO

Aaron Werner ’04, JD’08  has been selected to be the new chief operating officer of Pricefx, a worldwide pricing and optimization SaaS company based out of Germany with offices in Paris, Chicago, Prague, London, and Brisbane. Prior to becoming COO, Aaron was the chief legal officer for the company. Another Badger in a key role at Pricefx is Daniel Singer ’06, currently serving as the global director of strategic finance.

More Alumni Notes

William Walter Beyer passed away in Midlothian, VA, on January 20. 2026. William studied history as a Woodrow Wilson Fellow and his studies were focused on economic history, finance, and international economics. William served as a commissioned Fo...

Due to campus cooling issues, Below Alumni Center and One Alumni Place (650 N. Lake) are temporarily closed, and member boat rides are temporarily suspended until further notice. Visit alerts.wisc.edu for details.