Cathy Olig Founds Appeal Marketing

Cathy (Piel) Olig (BBA ’03) launched Appeal Marketing, an outsourced marketing company that helps organizations that are big enough to grow, but not big enough to have their own marketing department. While leading marketing for a small business as a part-time employee, Olig recognized the niche for Appeal Marketing. Past work at Fortune 500 companies and a mid-sized manufacturer brings a wide range of marketing expertise to her clients.