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Wisconsin Game Day Traditions: Madtown vs. Titletown

“Jump Around” or Lambeau Leap? Explore the Wisconsin football traditions that unite Badgers and Packers fans.

Photo by Evan Siegle, Green Bay Packers.

After 10 years away, it’s time for Badger football to return to Lambeau Field on September 6. As two historic teams, UW–Madison and the Green Bay Packers each have their own iconic game day rituals. Here are just a few that make games in Madtown and Titletown unforgettable.

Know your history

Badgers vs. Packers

Wisconsin football dates back to 1889, and the Badgers were one of the founding members of the Big Ten Conference. Before becoming the home of Badger football in 1917, the land where Camp Randall Stadium now stands served as a Union Army training camp during the Civil War.

The Packers were founded in 1919 and have remained in Green Bay ever since, making them the oldest NFL franchise that has never changed cities. Lambeau Field opened in 1957 and remains the oldest continuously operating stadium in the NFL.

Photo by Evan Siegle, Green Bay Packers.

Start the day on a full stomach

Mickie’s Dairy Bar vs. The Pancake Place

Game day starts with breakfast. Located steps from Camp Randall, Mickie’s Dairy Bar has fueled Badger fans for decades, while The Pancake Place is a Green Bay favorite for fans heading to Lambeau. Both restaurants are known for their generous portions — especially plate-sized pancakes that are worth the wait.

Photo by Jeff Miller, UW-Madison.

Dress the part

Cardinal and white vs. Green and gold

Striped bibs vs. Cheeseheads

Game day in Wisconsin comes with a signature look. The Badgers have worn cardinal and white since 1887, while striped bib overalls became a signature part of game day in the 1970s. In Green Bay, generations of fans have donned green and gold (never yellow), often topped with an iconic Cheesehead Hat, invented in 1987. The famous foam wedge has become such a symbol of American sports culture that it is now part of the Smithsonian’s collection.

Photo by Evan Siegle, Green Bay Packers.

Stay on beat

The UW Marching Band vs. the Tundra Line

Founded in 1885, the UW Marching Band’s pregame, halftime, and Fifth Quarter performances have kept the energy around Camp Randall alive for over a century. 

At Lambeau Field, the Tundra Line brings its own musical tradition to Packer home games. Made up of musicians from across Wisconsin, including many UW–Madison alumni, the drumline welcomes fans into one of football’s most iconic venues.

Photo by Evan Siegle, Green Bay Packers.

Make some noise

“Jump Around” vs. “Go, Pack, Go”

Some traditions are heard before they’re seen. When House of Pain’s “Jump Around” begins, Camp Randall erupts as more than 70,000 fans prepare to welcome the fourth quarter. The tradition began on October 10, 1998, and it has become a moment synonymous with Wisconsin football.

At Lambeau Field, “Go, Pack, Go” isn’t just a chant. The phrase traces its roots to “Go! You Packers Go!” written in 1931 as the first official fight song in NFL history. It has since become a rallying cry for generations of Packers fans.

Photo by Jeff Miller, UW-Madison.

Celebrate every point

Bucky’s Push-Ups vs. the Lambeau Leap

Every touchdown deserves a big celebration. After the Badgers score, Bucky celebrates with his famous push-ups. In Green Bay, Packers players celebrate by leaping into the stands, a tradition known as the Lambeau Leap that has been a fan favorite since it began spontaneously in 1993.  

Photo by Evan Siegle, Green Bay Packers.

Get the party started

Tailgate: Regent Street vs. the Lambeau neighborhoods

It wouldn’t be a game day in Wisconsin without a tailgate. From Regent Street and Badger Bash in Madison to neighborhood tailgates around Lambeau Field, fans know how to make the most of every pregame.  

Luckily, if you’re heading to the game this year, you get the best of both worlds.

Join fellow Badgers at the official pregame tailgate, BADGER HUDDLE® at Lambeau, taking place right outside Lambeau Field, before the Badgers face the Notre Dame Fighting Irish.

Photo by Jeff Miller, UW–Madison.

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