As the fruition of their own story, jewelers and husband-and-wife duo Soha ’10 and Aubree Javaherian hope to brighten couples’ faces during their most special moments by helping them select an ethical expression of their love.
The Javaherians’ journey into the diamond business began when the couple decided to blend their shared passion for jewelry into an environmentally and socially conscious business. Between Soha’s training in gemology — he’s worked at Tiffany and Co. and at the Gemological Institute of America (GIA) — and Aubree’s eye for design, the two used their complementary skills to compose elegant pieces of jewelry tied together with lab-grown diamonds.
“A lab-grown diamond is a diamond. It’s real, it’s authentic. It’s chemically and physically identical to [any other] diamond. There is no difference,” Soha says.
The couple’s business, Soha Diamond Company, continues the legacy of a rich family history of jewelers — in fact, Soha marks the 10th generation. He decided to fulfill his calling as a gemologist after receiving a bachelor of arts degree from UW–Madison, where he majored in both economics and languages and cultures of Asia. Now he and Aubree have decided to educate consumers on what Aubree calls “a new way to diamond.”