ATLANTA (Sept. 16, 2016) – Tumara Jackson has been named vice president, marketing at Purchasing Power, LLC, one of the fastest-growing e-commerce voluntary benefit companies offering a leading employee purchase program through the convenience of payroll deductions.
In her new role, Jackson will expand her current responsibilities to include oversight of all marketing channels including consumer marketing, e-commerce marketing analytics and research, and creative services. Her duties also include supervising affiliate and federal government marketing efforts, as well as direct channels and website marketing campaigns. Jackson is based at the company’s Atlanta headquarters and reports directly to Elizabeth Halkos, Chief Revenue Officer for Purchasing Power.
“I have worked with Tumara for more than seven years, where she has consistently demonstrated a remarkable blend of technical and business expertise, strategic thought-leadership and a high degree of comfort with ambiguity,” said Halkos. “Her technical acumen gained from leading the SAP Hybris platform launch at Purchasing Power, along with strong website and e-commerce experience, make her the ideal leader for our increasingly mobile channel-driven business.”
Jackson originally joined Purchasing Power in fall 2009 as director of product management, bringing retail and online management experience from Target, Williams-Sonoma, Wells Fargo Online and EarthLink. Within two years, she was named director of business analysis, and then senior director, e-commerce in February 2013.
Prior to her tenure with Purchasing Power, Jackson served two years as senior product manager at Primedia, a full service agency offering advertising, brand identity, internet strategy, direct marketing, graphic design and strategic planning. She previously worked as a product manager at EarthLink, and as a product manager and assistant vice president at Wells Fargo Online.
Jackson earned her MBA from the University of Wisconsin in Madison in 2001. She also holds a bachelor of business administration (BBA) from the Henry B. Tippie College of Business at the University of Iowa in Iowa City.
About Purchasing Power, LLC
Purchasing Power, LLC, is one of the fastest-growing voluntary benefit companies in the industry, offering a leading employee purchase program for consumer products and services as well as providing financial tools and resources to improve employee financial wellness. Purchasing Power is available to millions of people through large companies including Fortune 500s, associations and government agencies. Headquartered in Atlanta, Purchasing Power is ‘Powering People to a Better Life™’ through its employee purchase program, financial literacy efforts and corporate social responsibility initiatives. Purchasing Power is a Rockbridge Growth Equity, LLC Company.