Advertising Opportunities

Praise to thee, our alma mater …

University of Wisconsin alumni are proud of their heritage. It’s a legacy of excellence, both on the field and in the classroom, which binds generations of Badgers. All it takes is a few verses of “Varsity,” sung with arms waving, to bring the heady memory of college days flooding back. Imagine tapping into that kind of power. Now, you can — by advertising with the Wisconsin Alumni Association.

You can reach more than 400,000 UW alumni living in Wisconsin and around the globe — a well-educated, passionate and influential audience — with your company’s message. Here’s how:

On Wisconsin Magazine

The official University of Wisconsin alumni magazine, On Wisconsin is published quarterly and has a circulation of more than 340,000 worldwide.

Badger Insider Magazine

Our members-only magazine, Badger Insider is the forum for WAA members – the most dedicated alumni and friends of UW-Madison, and those who return to Madison most often. Its nearly 40,000 readers commonly share their own stories and photos in Insider’s pages three times a year, making this magazine a celebration of the Badger lifestyle.

Forward under 40

The Wisconsin Alumni Association’s newest awards program recognizing prominent UW alumni under the age of 40 living the Wisconsin Idea. Show your support for these outstanding young innovators by sponsoring an ad in this publication. Your ad will reach an affluent audience of more than 75,000 University of Wisconsin alumni and is a great way to be seen as a leader in your field or reach potential employees.


Become a corporate sponsor and get access to special alumni events. Call WAA toll-free at (888) WIS-ALUM (947-2586) for more details.

View the sponsorship kit for more information.

View the print rate kit for more information.

View the digital rate kit for more information.


Call WAA toll-free at (888) WIS-ALUM.