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The Red Shirt™

Announcing the 14th Edition Design-Coming This August!

There’s still time to get The Red Shirt, 13th Edition!

Each one purchased supports student scholarships.

Why Buy The Red Shirt™?

The Red Shirt™, 13th Edition is a collectible must-have for every Badger. It features a fun retro script with a spirited swoosh — and a familiar face peeking through.  Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. Help make the dream of a UW education possible for new generations — and look good doing it!

Get yours online or at the University Book Store.

  • Short-sleeved, crew neck, all-purpose tee
  • 100 percent cotton for a soft, comfortable fit
  • Unisex, bi-blend unisex, and youth styles

Questions about your online order? Please call the University Book Store at 800-993-2665.



The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. With 25 percent of proceeds going to need-based student scholarships, this unique collectible provides a spirited way to give back.

Need for The Red Shirt™

Help us invest in the next generation of Badgers! Two-thirds of first-year UW students apply for financial assistance, and — with the help of alumni and friends like you — we are working hard to meet their needs. A recent survey found that 58 percent of high-achieving students who did not ultimately enroll at UW–Madison cited scholarships/financial aid packages as a determining factor in their decision. Your support can make a difference. Make an investment in the success of our students and, in turn, the success of the University of Wisconsin–Madison.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born — because ever since the first edition was unveiled in ’08, a new, collectible design has been introduced every year. In 2015, we released The Red Shirt, Limited Edition by Virgil Abloh ’03, a cutting-edge designer who, three years later, became the director of menswear for Louis Vuitton. He applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

Red Shirt Edition 1
First Edition | 2008