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The Red Shirt™

The Red Shirt 15th Edition Winning Design

Each year, The Red Shirt™ features a new design — available for one year only. We asked you to vote for which design best captures Badger pride and the results are in! The new edition will be released in August. Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association®. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Show the world your Badger pride — without saying a word! This design features a smiling Bucky giving the iconic “W” gesture.

Why Buy The Red Shirt?

The Red Shirt™, 14th Edition is a collectible must-have for every Badger. It features Bucky’s famous victory push-ups with bold lettering below. Plus, 25 percent of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. Help make the dream of a UW education possible for new generations — and look good doing it!

Where to Get It

Buy yours online or at the University Book Store.

  • Short-sleeved, crew neck, all-purpose tee
  • 100 percent cotton for a soft, comfortable fit
  • Unisex, bi-blend unisex, and youth styles

Questions about your online order? Please call the University Book Store at 800-993-2665.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born. Ever since the first edition was unveiled in 2008, a new, collectible design has been introduced every year. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

Red Shirt Edition 1
First Edition | 2008