The Red Shirt™

The Red Shirt™

Get The Red Shirt, 13th Edition Today

Nothing beats classic university style! This design features a fun retro script with a spirited swoosh — and a familiar face peeking through. Plus, 25% of every sale supports need-based student scholarships, courtesy of the Wisconsin Alumni Association. It’s a fun shirt with a serious mission — and a must-have for every Badger.

Live Red. Give Back. Buy The Red Shirt™, 13th Edition!


Available online and at all University Book Store locations.

Questions about your online order? Please call Customer Service at 800-993-2665 ext. 1848.




The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. With 50 percent of proceeds going to need-based student scholarships, this unique collectible provides a spirited way to give back.

Need for The Red Shirt™

Help us invest in the next generation of Badgers! Two-thirds of first-year UW students apply for financial assistance, and — with the help of alumni and friends like you — we are working hard to meet their needs. A recent survey found that 58 percent of high-achieving students who did not ultimately enroll at UW–Madison cited scholarships/financial aid packages as a determining factor in their decision. Your support can make a difference. Make an investment in the success of our students and, in turn, the success of the University of Wisconsin–Madison.




The Red Shirt™ — also the official shirt of UW Homecoming — is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin–Madison. Proceeds from sales go to student scholarships, giving deserving students the chance to earn their UW degrees.

Every Shirt Sold Makes a Difference

The Red Shirt™ is changing the lives of future Badgers. Learn more.

History and Retired Editions

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt was born — because ever since the first edition was unveiled in ’08, a new, collectible design has been introduced every year. In 2015, we released The Red Shirt, Limited Edition by Virgil Abloh ’03, a cutting-edge designer who, three years later, became the director of menswear for Louis Vuitton. He applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs. With each new edition of The Red Shirt, the previous one is retired … never to be sold again. But because every edition of The Red Shirt unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

12th Edition | 2019

11th Edition | 2018

Tenth Edition | 2017

Ninth Edition | 2016

Limited Edition by Virgil Abloh | 2015

Eighth Edition | 2015

Seventh Edition | 2014


Sixth Edition | 2013


Fifth Edition | 2012

Fourth Edition | 2011

Fourth Edition | 2011

Third Edition | 2010

Third Edition | 2010


Second Edition | 2009


First Edition | 2008