The Red Shirt™
The Tenth Edition is available in:
- Adult unisex
- Women’s: softer and true to size
- Tri-blend: super soft, heather red
- Alta Gracia: living-wage tee*
*This product is made in fair and safe working conditions in which workers receive a living wage, enabling them to provide for their families.
The Tenth Edition is on sale NOW!
Get The Red Shirt™, Tenth Edition today! Put one on, and you’ll start radiating Badger spirit. Plus, every shirt you purchase supports the UW’s need-based Great People Scholarship. It’s a fun shirt with a serious mission — and a must-have for every Badger.
Live Red. Give Back. Buy The Red Shirt™, Tenth Edition!
Available online or at University Book Store locations.
Questions about your online order? Please call the University Book Store at 800-993-2665.
Voting for the 11th Edition of The Red Shirt has closed. Click here to learn about the new design and save the date for August 1 when it goes on sale!
The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. This unique collectible provides a spirited way to give back because proceeds go to the Great People Scholarship.
Impact to Date
- Total Shirts Sold: 51,636
- Dollars Raised: $280,000
- Scholarships Awarded: 159
Impact in Action
Proud Great People Scholarship recipient Brian “Kai” Brito ’17 reflects on the positive effect the scholarship has had on his UW student experience.
Need for The Red Shirt™
With costs rising at institutions such as UW–Madison, many students can no longer afford tuition. In fact, more than 61 percent of students receive financial aid. The gap between available funds and need is estimated to be $15 million. To help ease that burden, WAA contributes 50 percent of its proceeds from sales of The Red Shirt™ to the Office of Student Financial Aid and the Great People Scholarship. The average award is $4,459.68.
Great People Scholarship Recipients
The Red Shirt™ — also the official shirt of UW Homecoming — is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin–Madison. Proceeds from sales go to the Great People Scholarship, giving deserving students the chance to earn their UW degrees.
Every Shirt Sold Makes a Difference
The Red Shirt™ is changing the lives of future Badgers. Learn more.
Retired Editions and History
The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt™ was born — because after the first edition was unveiled in ’08, a new, collectible design has been introduced every year. In 2015, we released the The Red Shirt™, Limited Edition by Virgil Abloh, a cutting-edge designer who applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs. With each new edition of The Red Shirt™, the previous one is retired … never to be sold again. But because every edition of The Red Shirt™ unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.