To carry on UW-Madison’s tradition of giving back, 100% of proceeds from sales of The Red Shirt™ go directly to the Great People Scholarship. In fact, thanks to The Red Shirt™, WAA has already given $250,000 to this need-based fund. And to date, 74 students have received this scholarship and are on their way to becoming Badger grads.

In 2008, the First Edition of The Red Shirt™ was unveiled and a Badger tradition was born. Since then, a new collectible design has been introduced every year. With each new edition, the previous is retired to our wall-of-fame. Learn More