The Red Shirt™

The Red Shirt™

The Eighth Edition

  • Styles: unisex, women’s, and youth
  • Short-sleeved, crew neck, all-purpose tee
  • 100 percent cotton for a soft, comfortable fit
  • Official shirt of UW Homecoming 2015

Also available at University Book Store locations.

Questions about your online order? Please call the University Book Store toll free at 800-993-2665.

Always Iconic

Now in its eighth year, The Red Shirt™ has become quite an iconic Badger tradition. So it’s only fitting that this latest edition is bursting with icons that represent the best of the UW.

Newly designed each year, and the only shirt that gives back, this spirited collectible connects alumni and friends, and it helps students become Badger grads.

Own it today




The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. This unique collectible provides a spirited way to give back, as proceeds go to the Great People Scholarship.

Impact to Date

  • Total Shirts Sold: 38,800
  • Dollars Raised: $270,000
  • Scholarships Awarded: 137

Impact in Action

Proud Great People Scholarship recipient Brian “Kai” Brito x’17 reflects on the positive effect the scholarship the scholarship has had on his UW student experience.

Need for The Red Shirt™

With costs rising at institutions such as UW-Madison, many students can no longer afford tuition. In fact, more than 61 percent of students receive financial aid. The gap between available funds and need is estimated to be $15 million. To help ease that burden, WAA contributes 50 percent of its proceeds from sales of The Red Shirt™ to the Office of Student Financial Aid and the Great People Scholarship. The average award is $4,459.68.

Great People Scholarship Recipients

“My scholarship has helped me to do more than attend UW-Madison. It enabled me to learn and grow more than I would have been able to do otherwise.” — Jessalyn Barker ’15
“UW-Madison offers a truly unique experience for all of its students … Without the Great People Scholarship, I would not be able to take full advantage of all the opportunities offered.” –Brian “Kai” Brito x’17
“While at UW-Madison, I’ve been able to connect with many people and ideas, pushing me to be the best Badger I can be. This would not have been possible without your support. Thank you!” – Breana Nehls x’16
“As a first-generation college student, it is with much gratitude that I thank alumni and friends such as you. Thank you for welcoming me into the Badger family.” – Danielle Vargas ’14
“I come from a working-class family, and I’m the first to go to college straight out of high school. Because of the Great People Scholarship and the university, I’ll be able to graduate without too much debt. That’s something I’m very grateful for!” — Robert Walter x’15




The Red Shirt™ — also the official shirt of UW Homecoming — is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin-Madison. Proceeds from sales go to the Great People Scholarship, giving deserving students the chance to earn their UW degrees.

Every Shirt Sold Makes a Difference

The Red Shirt™ is changing the lives of future Badgers. Learn more.

Retired Editions and History

The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt™ was born — because after the first edition was unveiled in ’08, a new, collectible design has been introduced every year. With each new edition, the previous one is retired … never to be sold again. But because every edition of The Red Shirt™ unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.

Seventh Edition | 2014


Sixth Edition | 2013


Fifth Edition | 2012

Fourth Edition | 2011

Fourth Edition | 2011

Third Edition | 2010

Third Edition | 2010


Second Edition | 2009


First Edition | 2008

Limited Edition by Virgil Abloh

Limited Edition by Virgil Abloh

What will trendsetting Badgers be wearing this fall? The Red Shirt™, Limited Edition by Virgil Abloh. This cutting-edge designer has applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs.

On sale October 12 — Monday 9 a.m. CST

These limited edition shirts will be available at the University Book Store’s State Street location or online here. Individual shirts will retail at $49.99, or the series of three can be purchased for $99.99 (online only).

For the first time in a while, Abloh will be returning to campus this October. He’ll be giving a RED Talk during Homecoming week, alongside former roommate and Forward under 40 Award winner Gabriel Stulman ’03.

Proceeds go to the Virgil Abloh Fund in support of student scholarships at UW-Madison.

About Virgil Abloh

Virgil Abloh ’03 is a graduate of UW-Madison’s College of Engineering. After receiving his master’s in architecture from the Illinois Institute of Technology, he seamlessly transitioned into the fashion world. Abloh is most widely recognized for his successful line of high fashion streetwear, Off-White c/o Virgil Abloh. Read more about Abloh and his collaboration with The Red Shirt™, Limited Edition.