The Red Shirt™
The Eighth Edition
- Styles: unisex, women’s, and youth
- Short-sleeved, crew neck, all-purpose tee
- 100 percent cotton for a soft, comfortable fit
- Official shirt of UW Homecoming 2015
Also available at University Book Store locations.
Questions about your online order? Please call the University Book Store toll free at 800-993-2665.
Now in its eighth year, The Red Shirt™ has become quite an iconic Badger tradition. So it’s only fitting that this latest edition is bursting with icons that represent the best of the UW.
Newly designed each year, and the only shirt that gives back, this spirited collectible connects alumni and friends, and it helps students become Badger grads.
The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. This unique collectible provides a spirited way to give back, as proceeds go to the Great People Scholarship.
Impact to Date
- Total Shirts Sold: 38,800
- Dollars Raised: $270,000
- Scholarships Awarded: 137
Impact in Action
Proud Great People Scholarship recipient Brian “Kai” Brito x’17 reflects on the positive effect the scholarship the scholarship has had on his UW student experience.
Need for The Red Shirt™
With costs rising at institutions such as UW-Madison, many students can no longer afford tuition. In fact, more than 61 percent of students receive financial aid. The gap between available funds and need is estimated to be $15 million. To help ease that burden, WAA contributes 50 percent of its proceeds from sales of The Red Shirt™ to the Office of Student Financial Aid and the Great People Scholarship. The average award is $4,459.68.
Great People Scholarship Recipients
The Red Shirt™ — also the official shirt of UW Homecoming — is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin-Madison. Proceeds from sales go to the Great People Scholarship, giving deserving students the chance to earn their UW degrees.
Every Shirt Sold Makes a Difference
The Red Shirt™ is changing the lives of future Badgers. Learn more.
Retired Editions and History
The year was 2008. The idea was simple: give Badgers a spirited way to give back. The tradition of The Red Shirt™ was born — because after the first edition was unveiled in ’08, a new, collectible design has been introduced every year. With each new edition, the previous one is retired … never to be sold again. But because every edition of The Red Shirt™ unites Badgers and gives students the chance to earn a UW degree, they’ll never be forgotten.
Seventh Edition | 2014
Sixth Edition | 2013
Fifth Edition | 2012
Fourth Edition | 2011
Third Edition | 2010
Second Edition | 2009
First Edition | 2008
Limited Edition by Virgil Abloh
What will trendsetting Badgers be wearing this fall? The Red Shirt™, Limited Edition by Virgil Abloh. This cutting-edge designer has applied his unique brand of elevated street style to the classic University of Wisconsin T-shirt to create three new designs.
On sale October 12 — Monday 9 a.m. CST
These limited edition shirts will be available at the University Book Store’s State Street location or online here. Individual shirts will retail at $49.99, or the series of three can be purchased for $99.99 (online only).
For the first time in a while, Abloh will be returning to campus this October. He’ll be giving a RED Talk during Homecoming week, alongside former roommate and Forward under 40 Award winner Gabriel Stulman ’03.
Proceeds go to the Virgil Abloh Fund in support of student scholarships at UW-Madison.
About Virgil Abloh
Virgil Abloh ’03 is a graduate of UW-Madison’s College of Engineering. After receiving his master’s in architecture from the Illinois Institute of Technology, he seamlessly transitioned into the fashion world. Abloh is most widely recognized for his successful line of high fashion streetwear, Off-White c/o Virgil Abloh. Read more about Abloh and his collaboration with The Red Shirt™, Limited Edition.