When you shop for spirited Badger merchandise, alumni apparel and other products and services, you’ll be making a wise purchase for yourself and the UW. That’s because proceeds go toward WAA’s mission of supporting student scholarships, Alumni Learning programs, career services and much more.
The Red Shirt™ is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin-Madison. Proceeds from sales go to the need-based Great People Scholarship, giving deserving students the chance to earn their UW degrees. Read more >
As a Badger, your support of the following products and services helps support student scholarships, alumni lifelong learning programs, career services and more. Find which one is right for you!
Madison in the Sixties
The sixties were a particularly turbulent decade in America, and the issues and events that transformed the nation played out in Madison with comparable energy, excitement, and unrest. This book , available through the Wisconsin Historical Society Press, presents a year-by-year account of Madison—the city and UW-Madison—during this legendary decade, combining narratives, short profiles, timelines, sidebars, and maps. Now through Dec. 31st, 15% off for Wisconsin Alumni. Purchase online using discount code: UWALUMNI18.
Too many unique Badger gifts to name. Our large collection of UW gifts include gourmet foods, art, books, DVDs, apparel, prints and more. We also offer some classic favorites like Babcock Hall Ice Cream and Wisconsin Union Brats.
Badger Photography and Prints
Decorate your home with fond memories of your years in Madison and entertain your guests with these fun-loving Bucky Badger and UW Campus memorable prints.
On Fourth Lake: A Social History of Lake Mendota
Take a guided tour around Lake Mendota, Madison’s greatest lake, with Madisonian and lake mariner Don Sanford. Learn about the people, places and events that have shaped the lake’s shoreline in the story of Native people, settlers, iceboaters, sailors, fishers, hunters, explorers, politicians, entertainers, lifeguards, boat captains, inventors, scientists and Olympians, much of it in their own words. Richly illustrated with more than 500 maps, newspaper articles and photographs, many from private collections that have never before been available to the public. Order online
The Red Shirt™
The Red Shirt™ is a one-of-a-kind collectible from the Wisconsin Alumni Association. Every shirt sold makes a difference. All proceeds support the Great People Scholarship. Order yours today!
University Book Store
Badger Fan? Visit uwbookstore.com for over 5,000 WI items (winter hats, gloves, mittens, scarves, jackets, sweatshirts, jerseys, t-shirts, game bibs, yoga gear, jewelry, golf items, books and much more). Sizes and styles for everyone – infant to 3x. Our gift cards make the perfect gift!
Find your Badger game day and everyday apparel here. Clothing options include t-shirts, sweatshirts, polo shirts, and wind shirts available in a variety of sizes for men, women, youth, and infants. Go Big Red!
Entertainment & Recreation
With special discounts for Wisconsin Alumni, there’s never been a better reason to rent with Avis! When you rent from Avis, you can take advantage of year-round savings!
No matter what kind of vehicle you need, you’ll find it at Budget. Wisconsin Alumni can enjoy special discounts when choosing from a large selection of cars, vans and SUV’s, available at any of their convenient airport or neighborhood locations.
Madison Magazine is South Central Wisconsin’s original, trusted, award-winning guide to The Best of Madison including dining, the arts, the latest home trends, area shopping and regional business news. Sign up for your subscription today!
The MadHatters CD
The MadHatters, UW-Madison’s premiere a cappella group’s new CD is perfect for any UW Alum! Red White and Blazers is a collection of game day songs cherished by Badger fans everywhere. From the quintessential badger fight song “On Wisconsin”, to the famous “Jump around”, to a medley of fifth quarter favorites, this game day EP is sure to get you in the mood for anything and everything UW-Madison.
WAA Travel — both international and athletic — connects Badgers to their surroundings and to each other. Whether you go on a spirited road trip or an exotic adventure, you’ll pack in plenty of memories, Badger spirit, and lasting friendships.
Are you proud to be associated with UW-Madison as a grad, fan or friend? Show it by becoming a member and get great benefits while supporting student scholarships, alumni learning programs and career services.
The Fluno Center
Now available to UW alumni! The Fluno Center is a premier hotel and conference center centrally located on campus. With 100 guest rooms, full service catering, multiple multi-use conference spaces and professional conference and event planners at your service, the Fluno Center can accommodate most private alumni events, parties and visits.
The preferred retirement community for all retired Badgers and downtown Madison’s only Continuing Care Retirement Community, offering vibrant senior living, beautiful apartments with lake views, wellness programs, abundant amenities and all levels of health care for the future. Priority access, special discounts, and some complimentary benefits if you become a Capitol Lakes “Campus to Campus” Social Member today!
Refinance Your Student Loans and Save with UW Credit Union
UW Credit Union is proud to be the official student loan refinance partner of the WAA. They make paying off your student loans easier and more affordable. Take advantage of lowering your interest rate and potentially see a reduction in monthly payments! Apply today.
Enjoy Advantages from American Family
As the Official Insurance Partner of the Wisconsin Alumni Association, American Family Insurance will help protect what you’ve worked so hard to achieve, and will reward you with nice discounts. Learn more.
Show Badger Pride with New University of Wisconsin Card Designs
The Wisconsin Alumni Association (WAA) and UW Credit Union have partnered to offer University of Wisconsin Credit and Debit Cards. Stay connected with UW-Madison and show your Badger pride with a design featuring athletics, the marching band, Bucky Badger or other favorite campus images. Learn more and check out the card images.
Is Your Business Protected from the Unexpected?
A small business is a big investment. You’ve poured a lot into it – money, time and hard work. Let American Family Insurance help you, arm your business with the best possible policy. Learn more.
WPS Health Insurance
Visit any UW-affiliated health care provider who accepts Medicare with a WPS Medicare supplement. WPS, the official Medicare supplement partner of the Wisconsin Alumni Association, is a Wisconsin-based health insurance company that has been serving Medicare-eligible Badgers since the program began. Let WPS’ excellent customer service help you get the most out of your coverage. Learn more.
USI Travel Insurance Services
Be sure you are properly insured for your next trip. USI Travel Insurance Services has provided travel insurance to thousands of alumni travelers not only in conjunction with WAA Travel, but also for personal trips.