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Social Strategy
The delicate art of campaigning in the digital age.
UW–Madison’s Chazen Museum has 24,299 works of art. A critic picks the top nine.
A new UW research center is finding better solutions to the problem of plastic waste.
Celebrate the UW’s 175th birthday with a pop quiz. Can you answer 48 questions that illustrate the surprising ways that UW people and ideas shape o...
Luke Fickell ushers in a new style of Badger football.
Professor Nathaniel Chin was inspired to research a cure for Alzheimer’s when his dad got the disease — and he’s finding reasons for hope.
Robin Wall Kimmerer believes that respecting Indigenous wisdom can help heal our relationship with the land.
UW–Madison welcomed Chancellor Jennifer Mnookin with an investiture ceremony in April that gloried in some of Bucky’s finest traditions and created...
Meet some of the unsung heroes who keep the university functioning while the rest of campus sleeps.
Will Americans ever be happy? Despite discouraging statistics, UW experts say there’s hope for happiness yet.
UW–Madison leads the way in the emerging field of social genomics, which promises to improve medicine and policy-making based on genetic research.<...
Discover the many ways you can live a more Badger-filled life by paging through WAA’s comprehensive guide. Get the guide >