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Bay Area Businesses with a Badger Connection

If you have a business in the Bay Area with a Badger Connection, let us know by completing this form and we hope to send some Badgers your way soon!

Passion Fit

Passion Fit is a health and wellness company based in the Bay Area. Products, services and content include online courses, wellness consulting, local fitness and dance classes, an online boutique for activewear, wellness retreats, workshops and speaking engagements, online videos, a blog, newsletters, social media content and media appearances. Passion Fit serves individuals, companies, non-profits, schools, universities and the media on topics such as fitness, nutrition, mindfulness, work-life balance, productivity and healthy lifestyles.

Reena Vokoun is the founder of Passion Fit and also a Badger alumni from the School of Business. She is an active alumni and has been serving on the WBA Board over the last 3.5 years, including terms as Vice Chair and Chair and serving as a Madison Business Mentor for undergraduate students over the last 3 years.

Contact Information
P.O. Box 391144 Mountain View, CA 94039
t: (650) 933-4315  Ι  e:

Peak Design

We are leaders in carry. We make products that keep your gear organized, protected, and accessible, so you are free to adventure, commute, and create. We pride ourselves in creating true utility through elegant, thoughtful design.

Peter Dering '06 is the founder and CEO of  Peak Design. Peter served as a previous Bay Area Badgers co-president. Additionally We have 5 other badgers within the company include Mark WangAdam SaracenoDavid Anhalt and Ryan Dulon.

Contact Information
529 Hayes Street San Francisco, CA
t: (415) 707-4422   Ι  e:

Roald Wine Company

Roald Wine Company is winemaker Greg Nelson’s homage to his father. In his honor, we craft wines of character and generosity for contemplation and sharing, while at home, or in our Healdsburg tasting room!

Roald Wine Company owner and winemaker, Greg Nelson, is a Badger Alumnus ’91. We provide 2 for 1 tastings at the Roald Tasting Room in Healdsburg for Badger Alumni! And ask for our Tuesday special (even if it’s not a Tuesday). It’s like knowing the secret handshake 😉 .

Contact Information
118 North Street, Healdsburg, CA 95448
t: (707) 756-3175  Ι

Silver Trident Winery

Silver Trident Winery produces handcrafted small production wines that are passionately created in the heart of the Napa Valley. We welcome guests daily to our Tasting Home in Yountville for an unforgettable tasting experience of top-notch wines paired with thoughtfully prepared gourmet accouterments.

Shane Soldinger, Badger Alumnus ’98, is currently the General Manager of Silver Trident Winery in Yountville. And our Winemaker, Kari Auringer, was born and raised in Madison, WI, so you can say that we have a big time Badger Connection! Badgers visiting can enjoy a 2 for 1 tasting experience at the Silver Trident Winery Tasting Home.

Contact Information
6495 Washington Street, Yountville, CA 94599
t: (707) 945-0311  Ι  e:

Zo Wines

Zo Wines is a boutique winery and farmstay inn that offers overnight stays and wine tasting sensory experiences. David Eckert is a graduate from 1988 and the owner and winemaker at Zo Wines.

Contact Information
3232 Dry Creek Rd, Healdsburg, CA 95448
t: (707) 794-6060  Ι