Badger Cafe: The Modern Craft Beer Movement

November 21 - 6:00PM - 8:00PM
The Brewing Projekt, 1807 N Oxford Ave, Eau Claire, WI 54703

About the event

Discover how the Wisconsin Idea is alive and well in an unexpected area: beer. In a panel discussion, two industry experts will examine how the rise of small, locally owned craft breweries has positively affected the state’s economy. Enjoy a pint* with fellow Badgers while you learn about the hidden power of beer.

*As this is a free event the cost of beer is not covered. Beer flights will also be available for purchase.

The speakers

Will Glass, owner of the Brewing Projekt, and Robin Shepard PhD’93, associate professor at UW–Madison

About the speakers

Beyond his primary academic and administrative responsibilities, Robin Shepard is perhaps just as well known for his historic brewery walks and presentations. Among many accomplishments, his book Wisconsin’s Best Breweries and Brewpubs: Searching for the Perfect Pint was given a top prize in 2001 by the North American Guild of Beer Writers.

Will Glass is the owner of the Brewing Projekt, which first opened its taproom in April 2015. According to its website, the brewery makes “stubbornly crafted beer” that not everyone will like but many will love.


6 p.m. Welcome reception and registration opens
6:30 p.m. Panel discussion featuring Glass and Shepard
7:30 p.m. Audience Q & A
8 p.m. Event concludes

This event is free and open to all, but registration is strongly encouraged.

Parking is available at the venue, with additional parking located about one block away on Mappa Street.

Presented by the Wisconsin Alumni Association® (WAA) in partnership with the WAA: Chippewa Valley Chapter, this Badger Café offers a great way to stay connected with the university and learn from experts in their field.

Questions? Contact Jordan Langer at or 1-608-308-5430.

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