Group Nine Media Names Jeff Siegel SVP Of Distribution
Group Nine Media, parent company of digital brands Thrillist, The Dodo, Seeker and NowThis, today announced Jeff Siegel as SVP, Distribution. Jeff will be responsible for driving sales and strategy around Group Nine’s expanding intellectual property library across platforms worldwide. Siegel will report to Group Nine’s Chief Network & IP Management Officer, Mickey Meyer and will be based in the company’s New York headquarters.
“Jeff has extensive national and international media distribution experience and deep expertise in sourcing and negotiating TV and digital content sales and licensing deals with leading global platforms,” said Group Nine’s Chief Network & IP Management Officer Mickey Meyer. “As we continue to expand Group Nine’s IP library and evolve onto new platforms and into new formats, Jeff’s experience will be invaluable to helping us connect with new and diverse audiences around the world.”
“Group Nine is a proven leader in creating compelling IP that successfully lives across digital, social, linear and beyond and I’m so excited to join the team at this exciting stage in their growth,” said Jeff Siegel. “The company’s brands have already built huge audiences of superfans both domestically and abroad, and I Iook forward to helping to continue to expand the audience in new and exciting ways.”
Siegel has more than 20 years of experience monetizing digital content globally with a focus on international distribution. Most recently, Siegel was Head of Licensing and Syndication of Verizon’s Go90 where he oversaw off-platform content licensing and syndication for Go90 original programming. In this role, Jeff secured Go90’s first international content licensing deal and helped drive revenue and audience globally by advising cross-functional teams on optimal rights, content configuration and assets to ensure that the company’s IP transcended borders with a global appeal. Prior, Siegel served as VP, International Distribution at DEFY Media where he oversaw content monetization for the digital studio outside of the U.S. Siegel previously held executive distribution roles at FremantleMedia and MTV Networks.