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When you shop for spirited Badger merchandise, alumni apparel and other products and services, you’ll be making a wise purchase for yourself and the UW. That’s because proceeds go toward WAA’s mission of supporting student scholarships, Alumni Learning programs, career services and much more.

The Red Shirt

The Red Shirt

The Red Shirt™ is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin-Madison. Proceeds from sales go to the need-based Great People Scholarship, giving deserving students the chance to earn their UW degrees.
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Marketplace

As a Badger, your support of the following products and services helps support student scholarships, alumni lifelong learning programs, career services and more. Find which one is right for you!

Gifts

Gifts

Badger Gear

Badger Gear

Get your Badger merchandise including windshirts, vests, folding chairs and coolers with the Motion W logo, and sporty caps customized with your school and graduation year.

Wisconsinmade.com

Wisconsinmade.com

Too many unique Badger gifts to name. Our large collection of UW gifts include gourmet foods, art, books, DVDs, apparel, prints and more. We also offer some classic favorites like Babcock Hall Ice Cream and State Street Brats.

Badger Greeting Cards

Badger Greeting Cards

Share your Badger spirit with WAA’s greeting cards, featuring festive UW designs and playful Bucky images. Plus, customize your greeting, select a general message or order them blank. Then send them to special Badgers throughout the season.

Special Occasion Gifts

Special Occasion Gifts

Give a gift of distinction from the Wisconsin Alumni Association Gift Collection by M. LaHart & Co. This exclusive collection includes TAG Heuer watches, sterling jewelry and fine crystal.

University of Wisconsin Personalized Cake Pans

University of Wisconsin Personalized Cake Pans

Tailgating just got a little bit more exciting! Be the envy of the crowd at the next game when you show up with a University of Wisconsin 9×13″ Personalized Cake Pan & Lid. Your name will appear on one of 3 lid design options and on the side of the pan. There won’t be any doubt whose pan it is and what team you are cheering for!

XZipit furnishings by DreamSeat

XZipit furnishings by DreamSeat

Furnish your home, office or student’s dorm in true Badger style with DreamSeat’s patented line of XZipit quality leather furniture that includes embroidered, interchangeable and customizable logo panels! A great way to show your devotion to your beloved alma mater. Badger Marketplace Special: Get two (2) FREE logo panels of your choice and enjoy FREE standard shipping when you enter the Promo Code: UWISC.

University Frames

University Frames

Design your University of Wisconsin diploma frame, customized to your specifications, that can match your home or office decor. Get what you deserve!

WAA Commemorative Collection

WAA Commemorative Collection

Select an heirloom-quality chair, rocker or lamp engraved with the University of Wisconsin Crest for the special Badger in your life.

Badger Photography and Prints

Badger Photography and Prints

Decorate your home with fond memories of your years in Madison and entertain your guests with these fun-loving Bucky Badger and UW Campus memorable prints.

UW Photos

UW Photos

View exciting University of Wisconsin campus and athletic photos at the WAA Photo Store. Badger images are available as photographic prints, custom framed prints or gallery wrapped canvas.

Doors of UW-Madison Poster

Doors of UW-Madison Poster

The Doors of UW-Madison poster is now available. Check it out at University Book Store Locations.

Apparel

Apparel

The Red Shirt

The Red Shirt™

The Red Shirt™ is a one-of-a-kind collectible from the Wisconsin Alumni Association. Every shirt sold makes a difference. All proceeds support the Great People Scholarship. Order yours today!

Badger Gear

Badger Gear

Get your Badger merchandise including windshirts, vests, folding chairs and coolers with the Motion W logo, and sporty caps customized with your school and graduation year.

Wisconsinmade.com

Wisconsinmade.com

Find your Badger game day and everyday apparel here. Clothing options include t-shirts, sweatshirts, polo shirts, and wind shirts available in a variety of sizes for men, women, youth, and infants. Go Big Red!

Entertainment & Recreation

Entertainment & Recreation

Play it Forward Golf

Play it Forward Golf

Badger golfers, save up to 70% on greens fees at more than 3,400 courses throughout the United States…plus Ireland and Scotland! Plus, every time you purchase a round, WAA earns funds for alumni programs. Everybody wins!

Madison Magazine

Madison Magazine

Madison Magazine is South Central Wisconsin’s original, trusted, award-winning guide to The Best of Madison including dining, the arts, the latest home trends, area shopping and regional business news. Sign up for your subscription today!

Personal Services

Personal Services

WAA Membership

WAA Membership

Are you proud to be associated with UW-Madison as a grad, fan or friend? Show it by becoming a member and get great benefits while supporting student scholarships, alumni learning programs and career services.

The Fluno Center

The Fluno Center

Now available to UW alumni! The Fluno Center is a premier hotel and conference center centrally located on campus. With 100 guest rooms, full service catering, multiple multi-use conference spaces and professional conference and event planners at your service, the Fluno Center can accommodate most private alumni events, parties and visits.

Capitol Lakes Aquatic and Wellness Center

Capitol Lakes

The preferred retirement community for all retired Badgers and downtown Madison’s only Continuing Care Retirement Community, offering vibrant senior living, beautiful apartments with lake views, wellness programs, abundant amenities and all levels of health care for the future. Priority access, special discounts, and some complimentary benefits if you become a Capitol Lakes “Campus to Campus” Social Member today!

Stevens Worldwide Van Lines Moving Services

Stevens Worldwide Van Lines

The Way to Move with Options! The Wisconsin Alumni Association has partnered with Stevens Worldwide Van Lines to create a preferred moving program for alumni like you to keep your move in budget, organized, secure and enjoyable! whether you’re moving across the United States or around the world. In addition to full-service moving, Stevens now offers Do-it-Yourself Move Solutions!

AVIS

AVIS

With special discounts for Wisconsin Alumni, there’s never been a better reason to rent with Avis! When you rent from Avis, you can take advantage of year-round savings!

Budget

Budget

No matter what kind of vehicle you need, you’ll find it at Budget. Wisconsin Alumni can enjoy special discounts when choosing from a large selection of cars, vans and SUV’s, available at any of their convenient airport or neighborhood locations.

Financial Services

Financial Services

WAA Credit Card

WAA Credit Card

Show your school spirit with the WAA Visa® credit card, offered through our partnership with Bank of America. Choose from the Bucky or Bascom card designs, and earn more cash back for the things you buy most, all while helping to provide financial support for alumni and student programs with the purchases you make.

WAA Debit Card

WAA Debit Card

Show your Badger Pride with each check you write and every swipe of your WAA debit card with eligible checking accounts. You can provide valuable financial support for alumni and student programs with the purchases you make.

Insurance Savings for Badgers

Insurance Savings for Badgers

The Wisconsin Alumni Association’s commitment to you extends far beyond class reunions and Homecoming. This is why you have the advantage of exclusive alumni-only discounts for life, health, auto and home insurance through Mercer Consumer, a service of Mercer Health & Benefits Administration LLC, and well-known providers. To learn more and enroll, visit alumniplans.com/waa or call 1-888-560-ALUM (2586).

Liberty Mutual

Liberty Mutual

Hey Alumni! Liberty Mutual has partnered with the Wisconsin Alumni Association to offer you exclusive savings on quality auto and home insurance tailored for the way you live today. You could also enjoy valuable discounts such as New to Liberty, Newly Married, New Move, and Hybrid Vehicle.* Call 888-323-2844 or visit Liberty Mutual to learn more or get a free quote.

USI Travel Insurance Services

USI Travel Insurance Services

Be sure you are properly insured for your next trip. USI Travel Insurance Services has provided travel insurance to thousands of alumni travelers not only in conjunction with WAA Travel, but also for personal trips.