Shop

When you shop for spirited Badger merchandise, alumni apparel and other products and services, you’ll be making a wise purchase for yourself and the UW. That’s because proceeds go toward WAA’s mission of supporting student scholarships, Alumni Learning programs, career services and much more.

The Red Shirt

The Red Shirt

The Red Shirt™ is no ordinary shirt. It’s the only one of its kind designed to unite Badgers and give back to the University of Wisconsin-Madison. Proceeds from sales go to the need-based Great People Scholarship, giving deserving students the chance to earn their UW degrees. Read more.

Marketplace

As a Badger, your support of the following products and services helps support student scholarships, alumni lifelong learning programs, career services and more. Find which one is right for you!

Gifts

Gifts

Special Occasion Gifts

Special Occasion Gifts

Give a gift of distinction from the Wisconsin Alumni Association Gift Collection by M. LaHart & Co. This exclusive collection includes TAG Heuer watches, sterling jewelry and fine crystal.

Wisconsinmade.com

Wisconsinmade.com

Too many unique Badger gifts to name. Our large collection of UW gifts include gourmet foods, art, books, DVDs, apparel, prints and more. We also offer some classic favorites like Babcock Hall Ice Cream and Wisconsin Union Brats.

University Frames

University Frames

Design your University of Wisconsin diploma frame, customized to your specifications, that can match your home or office decor. Get what you deserve!

Make ‘Em Believe

Make ‘Em Believe —

The Inside Story to the Badgers’ Road to the 2015 Final Four
Wisconsin Athletics basketball communications director Patrick Herb offers a behind-the-scenes look at what made this team a media favorite and the most successful squad in school history. This keepsake includes stories from the players and head coach Bo Ryan, and more than 100 photos. Bonus: fans can get 20% off the book by using the promo code UWALUM when ordering online or by phone at 800-697-3756.

WAA Commemorative Collection

WAA Commemorative Collection

Select an heirloom-quality chair, rocker or lamp engraved with the University of Wisconsin Crest for the special Badger in your life.

Badger Photography and Prints

Badger Photography and Prints

Decorate your home with fond memories of your years in Madison and entertain your guests with these fun-loving Bucky Badger and UW Campus memorable prints.

UW Photos

UW Photos

View exciting University of Wisconsin campus and athletic photos at the WAA Photo Store. Badger images are available as photographic prints, custom framed prints or gallery wrapped canvas.

Apparel

Apparel

The Red Shirt

The Red Shirt™

The Red Shirt™ is a one-of-a-kind collectible from the Wisconsin Alumni Association. Every shirt sold makes a difference. All proceeds support the Great People Scholarship. Order yours today!

University Book Store

University Book Store

Badger Fan? Visit uwbookstore.com for over 5,000 WI items (winter hats, gloves, mittens, scarves, jackets, sweatshirts, jerseys, t-shirts, game bibs, yoga gear, jewelry, golf items, books and much more). Sizes and styles for everyone – infant to 3x. Our gift cards make the perfect gift!

Wisconsinmade.com

Wisconsinmade.com

Find your Badger game day and everyday apparel here. Clothing options include t-shirts, sweatshirts, polo shirts, and wind shirts available in a variety of sizes for men, women, youth, and infants. Go Big Red!

Entertainment & Recreation

Entertainment & Recreation

AVIS

AVIS

With special discounts for Wisconsin Alumni, there’s never been a better reason to rent with Avis! When you rent from Avis, you can take advantage of year-round savings!

Budget

Budget

No matter what kind of vehicle you need, you’ll find it at Budget. Wisconsin Alumni can enjoy special discounts when choosing from a large selection of cars, vans and SUV’s, available at any of their convenient airport or neighborhood locations.

Play it Forward Golf

Play it Forward Golf

Badger golfers, save up to 70% on greens fees at more than 3,400 courses throughout the United States…plus Ireland and Scotland! Plus, every time you purchase a round, WAA earns funds for alumni programs. Everybody wins!

Madison Magazine

Madison Magazine

Madison Magazine is South Central Wisconsin’s original, trusted, award-winning guide to The Best of Madison including dining, the arts, the latest home trends, area shopping and regional business news. Sign up for your subscription today!

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The MadHatters CD

The MadHatters, UW-Madison’s premiere a cappella group’s new CD is perfect for any UW Alum! Red White and Blazers is a collection of game day songs cherished by Badger fans everywhere. From the quintessential badger fight song “On Wisconsin”, to the famous “Jump around”, to a medley of fifth quarter favorites, this game day EP is sure to get you in the mood for anything and everything UW-Madison.

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WAA Travel

WAA Travel — both international and athletic — connects Badgers to their surroundings and to each other. Whether you go on a spirited road trip or an exotic adventure, you’ll pack in plenty of memories, Badger spirit, and lasting friendships.

Personal Services

Personal Services

WAA Membership

WAA Membership

Are you proud to be associated with UW-Madison as a grad, fan or friend? Show it by becoming a member and get great benefits while supporting student scholarships, alumni learning programs and career services.

The Fluno Center

The Fluno Center

Now available to UW alumni! The Fluno Center is a premier hotel and conference center centrally located on campus. With 100 guest rooms, full service catering, multiple multi-use conference spaces and professional conference and event planners at your service, the Fluno Center can accommodate most private alumni events, parties and visits.

Capitol Lakes Aquatic and Wellness Center

Capitol Lakes

The preferred retirement community for all retired Badgers and downtown Madison’s only Continuing Care Retirement Community, offering vibrant senior living, beautiful apartments with lake views, wellness programs, abundant amenities and all levels of health care for the future. Priority access, special discounts, and some complimentary benefits if you become a Capitol Lakes “Campus to Campus” Social Member today!

Financial Services

Financial Services

UWCU

Show Badger Pride with New University of Wisconsin Card Designs

The Wisconsin Alumni Association (WAA) and UW Credit Union have partnered to offer University of Wisconsin Credit and Debit Cards. Stay connected with UW-Madison and show your Badger pride with a design featuring athletics, the marching band, Bucky Badger or other favorite campus images. Learn more and check out the card images.

American Family Insurance

Enjoy Advantages from American Family

As the Official Insurance Partner of the Wisconsin Alumni Association, American Family Insurance will help protect what you’ve worked so hard to achieve, and will reward you with nice discounts. Learn more.

USI Travel Insurance Services

USI Travel Insurance Services

Be sure you are properly insured for your next trip. USI Travel Insurance Services has provided travel insurance to thousands of alumni travelers not only in conjunction with WAA Travel, but also for personal trips.