Assistant Director, Annual Giving (Badger Call)

Wisconsin Foundation & Alumni Association (WFAA), the private fundraising and alumni relations organization for the UW-Madison, is recruiting an analytical, creative, energetic, and student-focused annual giving professional to oversee the day-to-day management of the student phone program (Badger Call). This position will be responsible for increasing both unrestricted dollars raised and overall alumni giving participation.

Badger Call is a phone outreach program conducted by a team of over 85 student employees as part of a broader multi-tactic, integrated marketing and advancement effort.  Last year, Badger Call accounted for $2.8 million and over 14,000 gifts.

Primary responsibilities:

Lead the Badger Call program as a solicitation, stewardship and engagement tool for alumni and friends of UW-Madison in alignment with advancement goals

  • Owner and directly responsible individual for the phone channel strategy, results and strategic plan to meet specified annual giving goals.
  • Execute calling strategy for acquisition, renewal, membership, and stewardship campaigns to meet organizational goals and priorities.
  • Collaborate with Annual Giving and Development colleagues to develop strategies to enhance Leadership Annual Giving qualification and opportunities.

Build student employee talent management through recruitment, training, development, supervision and assessment

  • Maintain highly qualified student workforce, appropriate staffing levels and accurate scheduling to maximize productivity and results.
  • Develop and implement an employee recognition program for staff to increase productivity and enhance channel performance.
  • Lead the recruitment, interviewing, HR and onboarding process for new hires from paperwork completion to training.
  • Provide daily, on-the-job coaching for employees to ensure call quality control while monitoring skills development and best practices.
  • Conduct performance reviews and recommends advancement opportunities.
  • Ensure employee payroll and timecards are correctly completed and submitted on time.
  • Deal with difficult situations independently and efficiently.

Setting daily strategic plans for Badger Call and ensure both financial and operational efficiency

  • Be present at nightly shifts and set shift strategy to maximize results.
  • Load and maintain constituent data in CampusCall while updating segment and calling pool strategy to effectively hit campaign goals.
  • Update calling scripts, objection handling techniques, tip sheets and other calling materials as needed.
  • Manage timely correspondence, questions and research generated by the program.
  • Maintain equipment, supplies, and security of the Badger Call office.

Ensure successful channel strategies through analytics, reporting and insights

  • Analyze daily, weekly and quarterly statistics to offer insight on statistical trends to optimize performance, recommend improvements, or implement new strategies.
  • Adapt calling strategy based on real-time data and results to ensure the channel is operating efficiently and productively based on campaign goals and metrics.
  • Monitor, evaluate, and benchmark key performance indicators and report performance to senior leadership.
  • Using channel data and knowledge, assist in defining and implementing new strategies to complement development and advancement work at WFAA.

Collaborate on student philanthropy, annual giving strategy, and stewardship initiatives

  • Seek innovative ways to integrate Badger Call employees into advancement efforts.
  • Leverage Badger Call students to assist with student philanthropy efforts.
  • Educate employees about the WFAA mission and role they play in its success.


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


  • Bachelor’s degree preferred;
  • Minimum of 2 years of experience leading large teams in nonprofit, sales, customer service, marketing or another comparable field;
  • Experience with automated dialing software, especially CAMPUSCALL;
  • Demonstrated knowledge and use of best practices of a call center;
  • Able to use metrics to drive decisions;
  • High degree of written and oral communication skills. Ability to take initiative and work independently, as well as to organize work priorities, multi-task, and meet established deadlines.
  • Demonstrates clear, consistent leadership ability and sets expectations.
  • Ability to break down complicated concepts into teachable topics;
  • Microsoft Office experience required, with a strong preference toward intermediate/advanced Excel skills.

This is an exempt, full-time position reporting to the Director, Annual Giving and requires the ability to work non-standard hours (12:30-9pm) Sunday through Thursday with flexibility based on time of year. We offer a competitive salary and an excellent benefits program.

To be considered, please submit cover letter and resume in a single attachment.

Apply Now

Please contact Human Resources if you have any questions at Application deadline: January 22.