BADGER INSIDER - Rate Card

Reach 40,000 members of the Wisconsin Alumni Association®, those alumni and friends of UW-Madison who are among the most dedicated to the university and the most interested in Madison.

Publication Dates
Printed quarterly, January, April, July and October.

Circulation
40,000 dues-paying members of the Wisconsin Alumni Association.

Agency Commission
Granted to all recognized advertising agencies. Please see your account manager for details.

Production

Printing Process: Web offset
Size: 32 pages, including covers
Magazine trim size: 9" x 13"
Printing requirements: Advertisers should send ads on zip-drive disks, CDs, or as separated film with accompanying color or black-and-white proofs. Additional artwork or creative services will be billed at cost. Negatives should be right reading, emulsion side up. A 150-line screen is preferred for all separations on four-color ads. Advertisers must provide separations and accompanying proofs.
Stitched Inserts - Specs available upon request.
Advertising Policy - All advertising is subject to acceptance by the Badger Insider's editorial review committee. We reserve the right to reject advertising material on or before receipt of artwork.

Deadlines Written space orders due 60 days before cover date: November 1, February 1, May, or Auugust 1.

Ad materials due 30 days before cover date: December 1, March 1, June 1, or September 1.

Cancellations not accepted within 45 days of cover date. First-time advertisers must prepay 30 days before cover date. Otherwise, payment due within 30 days of cover date with approved credit application.

Note: Rates are subject to change with 30 days written notice of intent to do so.