The Red Shirt™ Wall of Fame

Retiring a jersey is considered the highest of honors — reserved for great achievements. Naturally, The Red Shirt™ deserves the wall-of-fame treatment since all proceeds go toward need-based scholarships.

2011: Fourth Edition

The Fourth Edition of The Red Shirt really got to the heart of what it means to be a Badger.

2010: Third Edition

This design made a real name for itself with Badgers of all ages by creatively highlighting Bucky’s full name, Buckingham U. Badger.

2009: Second Edition

This design hit all the right notes in helping to celebrate the 100th anniversary of UW-Madison’s fight song, “On, Wisconsin!”

2008: First Edition

For the inaugural design, Bucky in a vintage football pose plunging “right
through that line” scored with students, alumni, friends and fans.

History in the making

Newly designed every year, The Red Shirt™ was developed to be a limited-edition, collectible T-shirt that would generate excitement and goodwill with Badgers everywhere. It was born out of an idea that giving back to the UW-Madison community can (and should) be fun.

The first edition was officially unveiled in August 2008. It immediately garnered the attention of campus student groups and alumni chapters interested in selling the shirt and giving back in their own ways. In 2009, the second edition was declared the official stadium shirt.

In May 2010, The Red Shirt™ made it possible for the Wisconsin Alumni Association to give $250,000 (over a five-year period) to UW-Madison’s Great People Scholarship Campaign.

And a tradition unlike any UW-Madison has ever seen continues …