Newly designed every year, The Red Shirt™ was developed to be a limited-edition, collectible T-shirt that would generate excitement and goodwill with Badgers everywhere. It was born out of an idea that giving back to the UW-Madison community can (and should) be fun.
The first edition was officially unveiled in August 2008. It immediately garnered the attention of campus student groups and alumni chapters interested in selling the shirt and giving back in their own ways. In 2009, the second edition was declared the official stadium shirt.
In May 2010, The Red Shirt™ made it possible for the Wisconsin Alumni Association to give $250,000 (over a five-year period) to UW-Madison’s Great People Scholarship Campaign.
And a tradition unlike any UW-Madison has ever seen continues …