This formula worked for years. Between 1996 and 2003, for instance, UW-Madison’s resident tuition rose from $2,881 per year to $4,426, or 53.6 percent. Non-resident tuition rose by 91.2 percent, from $9,636 to $18,426.
But then something happened. Beginning in 2001, non-resident applications at all the UW schools, including Madison, started to drop, and the UW began to realize it was pricing itself out of reach for the more profitable nonresident students.
Wisconsin families may well ask: Is this a problem? After all, if there are fewer out-of-state students, then there’s more room for in-state students. But it also means that in-state students have had to pay a greater share of the cost of their education. Since 2003, UWMadison tuition has continued to rise for out-of-state students, but at a much slower rate, with resident tuition taking equal steps upward. Today, both resident and non-resident students pay $2,304 more than they did in 2003: resident tuition is $6,730, and non-residents pay $20,730.
“People are always asking me why the cost of education is so high,” says John Wiley MS’65, PhD’68, UW-Madison’s chancellor. “But I try to tell them that there’s a difference between cost and price.”
What Wiley means is that the cost of running a university, measured, for instance, by UW-Madison’s expenditures, is distinct from tuition, or the price that students and their families actually pay.