June 23, 2009
Contact: Mark Menzel, Wisconsin Alumni Association, (608) 265-8768,
mmenzel@waastaff.com
MADISON, Wis. — Sara Fetzer has joined the Wisconsin Alumni Association (WAA) as a marketing director.
As part of WAA’s marketing and communications team, Fetzer will coordinate marketing campaigns that support WAA’s mission and strategic direction for alumni and student programming.
Fetzer previously served as marketing and outing director for the Birck Boilermaker Golf Complex as part of Purdue University Athletics in West Lafayette, Ind. Her experience also includes time as assistant director for promotions and advertising for Purdue University Athletics, where her areas of interest included advertising and marketing campaigns, event planning, sales, viral marketing and communications.
She was a member of the board of directors for the Purdue Alumni Association Club of Tippecanoe County, for which she also served as a young alumni and social director. Fetzer has an MBA from the University of St. Thomas in Minneapolis, and a bachelor’s degree in communication from Purdue University.
Fetzer began her new role on June 15.
Founded in 1861, WAA offers UW alumni and friends a wide variety of services, including the award-winning
On Wisconsin and
Badger Insider Magazines, career services, international travel opportunities and lifelong learning events. Learn more at
uwalumni.com.