Reverse Form:
The reverse form may be used on promotional items, including mugs, balloons or bags, when necessary. Please note that this is not the preferred form of the logo.
There are two variations of the reversed logo. When the background is red, all of the type should be white, and when the background is black, the word “alumni” is printed in red.
WAA’s corporate colors are red and black, matching the University of Wisconsin’s brand image. For this reason, never substitute another color in the logo.
Although there is no maximum size for the WAA logo, the minimum size is .8333 inches (5/6) wide.
Anything smaller than this makes the text impossible to read.