Woolworth, on the other hand, had always pictured himself working for a large tech firm in Silicon Valley ... until he attended the UW. "Going to UW-Madison was an all-encompassing experience that literally changed my life," he says. "I met my wife freshman year, and ultimately met the people who would set me off on my current entrepreneurial endeavors."
Along with his duties as COO at PerBlue, Woolworth also co-founded Capital Entrepreneurs,
which brings entrepreneurs together to create new connections and build a community around the startups. The organization now boasts more than 200 members.