fun way that promoted family bonding.
They designed a chic space that appealed to adults and a menu that removed any guilt about going out to eat and feeding their kids the kinds of fried and/or fatty items found on most children's menus.
"UW Health nutritionists were generous in offering us their input for our initial menu, making sure that the dishes and baby foods offered were in line with our mission," said Seip.
The café also delights families by offering cooking classes that give toddlers and grade-school kids a chance to have fun with food and explore new ingredients they might not normally be exposed to. It's a great way, Seip says, of reminding kids that they don't have to like everything they eat, but they should at least give different foods a try unless they are allergic to them.
Beyond operating a growing café, Parthen and Seip have written a book, with help from their executive chef, titled Bean Appetit: Hip and Healthy Ways to Have Fun with Food. Published in 2010, it is just one more way these entrepreunerial Badgers have been able to spread their message of healthy eating and family togetherness.
"With the launch of our book, Bean Appetit, we've used the support from former UW professors (thanks, James Hoyt!) to help land us features on Good Morning America and Martha Stewart Living Radio, and in the Los Angeles Times and Everyday with Rachael Ray Magazine," said Seip.
Much like the ever-expanding empire of Rachael Ray, these tenacious Badgers aren't stopping with cafes and books. They're now pitching a syndicated kids' cooking television show that would ideally fit in with Saturday morning cartoon programs.
"With true red-and-white spirit, we used the knowledge gained at UW to strive to make a difference in the lives — and tummies — of young children," says Parthen.