Reaching Recent Grads

The country’s largest provider of nontraditional media and marketing services, offers several suggestions on how to reach the college-age or recent graduate audience.

• One-to-one marketing, engaging them on a personal level.
• Word-of-mouth or “buzz” marketing, using peer influence to spread the word.
• Connection to their college experience.
• Focus on events they can share with friends.
• Offer price breaks or granting a certain privilege for them.
• Allow them to “try before they buy.”
• Tailor programs to entertain them.
• Meet them on their turf.
• Make them feel important by granting “VIP” access/treatment.
• Communicate value.
• Communicate in sound bytes (quick, to-the-point, funny and honest).
• Celebrate with them.

• Immediate gratification.
• Exclusivity (access to the VIP lifestyle).
• Contests, sweepstakes and loyalty programs (translation: they like free stuff!).
• Doing things in groups.