Wisconsin Alumni Association - Get The Red Shirt™, Fourth Edition Before It's Gone

This is no ordinary shirt
At first glance, The Red Shirt™ appears to be a regular T-shirt. Eye-catching design, 100% cotton, etc. But it does so much more than make you look good. It makes you feel great — because it’s the only shirt of its kind that gives back to UW-Madison!

Fashion and philanthropy

Every shirt makes a difference. That’s because, thanks to sales of The Red Shirt, WAA was able to give $250,000 to the Great People Scholarship — a need-based fund that gives deserving students the chance to become Badgers.

So put Bucky where your heart is and order today!

Find us on Facebook at facebook.com/uwredshirt

The Making of the Fifth Edition
You get to choose what the next edition of The Red Shirt™ looks like. It’s going to be red, that much we know. But beyond that, the final design is your call.

Voting is now closed. Winning design will be announced soon!

Retired Editions and History
The first edition of The Red Shirt™ burst on the scene in 2008, and new designs have been introduced every year since. These collectibles are only available for a limited time and are then retired.

Questions or comments?
We want to hear from you! Contact us at theredshirt@uwalumni.com.

If you have an inquiry about an online order you have already placed, please contact The University Book Store at (800) 993-2665.

The Red Shirt™ is brought to you by the Wisconsin Alumni Association®.

Terms of Use

Also available at all locations of
The University Book Store

Extras

Voting Opens for the Fifth Edition of The Red Shirt
Badgers everywhere are invited to vote on the design for The Red Shirt™, now entering its fifth year.

Now available in youth sizes!
Perfect for your little Badger to show their pride for their future alma mater.

Earn money for your student organization
Student orgs across campus have been making a difference with The Red Shirt™.

And the FREE textbooks go to...
UW-Madison freshman Jeffrey Boysen x'15 is surprised with the news that he has won a free semester of textbooks.

Introducing...The Red Shirt™, Fourth Edition
Watch all of the pieces come together for The Red Shirt™, Fourth Edition. Check out this time lapse of 500 pieces being assembled over nine hours.