- Cooperate with WAA in promoting the best interests of the university.
- Encourage qualified young people to attend UW-Madison.
- Support local students attending the UW.
- Provide UW-Madison alumni, parents, and students in the area with a local connection to the university.
- Foster fellowship and cooperation among alumni and friends of the UW.
- Serve as a tool for networking in the local job market.
- Provide leadership in the support of higher education.
- Socialize in the famous Badger tradition!
- Assist and support UW student and alumni organizations.
- Maintain awareness of legislative developments affecting the university.
