For the Spring 2012 issue
of Badger Insider
, we asked readers to tell us what food best defined their Badgerdom. And many alumni — especially recent UW-Madison grads — reminisced about late-night feasts at Ian's Pizza. So we went Behind the Counter to see how this eccentric, new(ish) favorite is cooked up and why a handful of macaroni and cheddar cheese is now permanently baked into so many people's college memories.