That sense of shame is part of what drove her to seek a job with the Polaris Project, a Washington-based organization devoted to combating human trafficking. In 2004, she returned to Tokyo to launch Polaris’s first overseas initiative, the Japanese Campaign Against Trafficking. Under Fujiwara’s leadership, the campaign has launched a multilingual hotline for victims, providing counseling in Japanese, Korean, Thai, Chinese, Tagalog, and English; it’s provided training for police and social service workers to help them recognize and aid victims of trafficking; and it’s launched a public awareness campaign to encourage Japanese citizens to see the harm that trafficking does.
And yet, she says, it’s been difficult to make progress in altering perceptions. Some 90 percent of the calls the hotline receives are from women involved in the sex industry, which sets her organization in opposition to the Japanese reticence to discuss sexual matters. As her organization is a nonprofit and depends on charitable donations for its ability to provide service to victims, it’s had a hard time meeting its potential. So far, she estimates that the hotlines have taken about two hundred calls.
“It’s been very difficult,” she says. “Most of our supporters have been from foreign countries. It’s a sensitive issue, and sometimes it takes a foreigner to see a Japanese problem.”
Despite the difficulty, Fujiwara feels that it’s important to keep fighting. “A lot of women my age say they can’t stop [sex trafficking], because in Japan, we have a huge demand for sex,” she says, and she notes that her country has few restrictions on its sex industry.
“Exploiting women and children through the sex industry is a low-risk, high-profit way of making business,” says Fujiwara. “But I don’t want my children to grow up seeing violence and sex workers everywhere.”