Official Badger Bowl Tour

Tour packages are SOLD OUT

Let’s Go, Red! And many of you are on this un-bowl-ievable tour to the Capital One Orange Bowl on December 30. The tour is now at maximum capacity. So for all you Badger fans still interested in joining us, we understand your disappointment. But you can still be part of the Wisconsin’s bowl experience by scoring BADGER HUDDLE tailgate tickets. Otherwise, watch for upcoming action-packed tours including a trip to Penn State in 2018.

The Official Badger Bowl Tour is the only tour that offers:

  • Convenience: relax and let us handle all the details
  • Access: score admission to official events and exclusive receptions
  • Perks: receive special treats — and treatment — you won’t get anywhere else
  • Camaraderie: surround yourself with Badger spirit throughout

The Wisconsin Alumni Association® is the official travel provider for the University of Wisconsin and the UW Department of Athletics.

Bowl Tour Questions

Tour package questions? Call 866-373-5073.

Postseason Game Ticket Information

Visit the UW Department of Athletics’ Bowl Central.

Questions for WAA?

Call 608-262-2551 or 888-947-2586, or email

Travel Packages and Game Day Events

Travel Packages: SOLD OUT

No matter which package you choose, traveling on the Official Badger Bowl Tour means that you’ll enjoy VIP — or, more accurately, MVP — treatment from beginning to end. Here are some of the options and inclusions you’ll find in the various packages:

  • Multiple-night-stay options
  • Round-trip charter-air service from Madison
  • Round-trip transfers between the airport and hotel
  • Deluxe hotel accommodations
  • WAA information desk at the hotel
  • Round-trip motor-coach Game Day transportation
  • Admission to the BADGER HUDDLE® tailgate
  • Commemorative bowl souvenir
  • Commemorative tour name badge, lanyard, and ticket holder
  • All taxes and gratuities included


Each ticket includes entry into the official Wisconsin tailgate, the only pregame party that boasts appearances by Bucky Badger, the UW Spirit Squad, and other special guests, plus food, drinks, entertainment, and more. BADGER HUDDLE tickets are included in every bowl tour package, but à la carte tickets are now on sale.


Day-of-Game Packages: SOLD OUT

Includes a ticket to the BADGER HUDDLE tailgate and a ticket to the bowl game in the Wisconsin section. Packages are now on sale.

Bowl Fan Events

AvMed Orange Bowl Coaches Luncheon
Friday, Dec. 29, 11 a.m. – 1:30 p.m. ET | Hilton Miami Downtown
Be there live as ESPN Game Day analysts conduct interviews with coaches and star players representing the Wisconsin Badgers and Miami Hurricanes. The annual Hall of Fame class will also be honored. Learn More >

Capital One Orange Bowl Fan Fest presented by the Capital One Venture Card
Saturday, Dec. 30, 3-7 p.m. ET | Hard Rock Stadium, South Gate Parking Lot
Free admission with a 2017 Capitol One Orange Bowl ticket.

Stadium Information

To ensure your experience at the Capital One Orange Bowl is as enjoyable and hassle-free as possible, please refer to the following links:


Frequently Asked Questions

Official Badger Bowl Tour

Must I be a UW-Madison graduate or Wisconsin Alumni Association® (WAA) member to travel on WAA’s Official Badger Bowl Tour?
No! Everyone is welcome to travel with WAA: alumni, students, WAA members, families, fans, and friends.

How do I make a reservation?
You can make a reservation by calling PrimeSport at 866-373-5073, or online at

Can I change or cancel my reservation?
Due to the commitment for products and services that WAA must make, all presale reservations are final upon the official bowl game announcement on Sunday, Dec. 3. Reservations made after the bowl game announcement are final.

If I participated in the presale, when will you charge my credit card for the balance due for the tour?
Now that the official bowl announcement has been made, those who had made presale deposits on the selected Wisconsin bowl game will have their credit cards charged for the remaining balance owed.

If I participated in the presale, what happens to the deposits for the bowl games in which the Badgers are not playing?
Presale deposits placed on a bowl game for which Wisconsin was not selected will be refunded the week of Monday, Dec. 4. Those refunds will show up on your credit card statement within five to seven business days.

If I participated in the presale, how will I know that I’m confirmed on a tour?
PrimeSport will send a confirmation email when your transaction is completed or your deposit is refunded based on the bowl announcement on Sunday, Dec. 3. PrimeSport will also send a detailed itinerary a week prior to the tour.

May I arrive early and/or stay longer after the actual tour?
Yes – as long as you purchase a land-only tour. Then simply request the additional nights you’d like when booking your tour.

What if I need to fly to the bowl destination from somewhere other than Madison?
You may book your flight independently from any airport and join the tour at the hotel by purchasing a land-only package.

When will I know the times of the charter flights?
Departure times will not be known until a week prior to departure. As soon as schedules are set, PrimeSport will send an email to all confirmed passengers. Please be available to fly at any time on the appropriate days.

How will I get from the airport to the hotel?
If you are on a charter air tour, transfers will be provided. If you purchased a land-only package, transportation to the hotel is on your own, and your tour-package offerings will begin upon arrival at your hotel.

Can you accommodate my mobility issues?
Please notify PrimeSport immediately at 866-373-5073. PrimeSport will make every effort to accommodate any mobility issues, but some walking is inherent in all tours to sports events. For this particular tour, travelers should be comfortable walking, or maneuvering their own mobility vehicle, for more than a mile. If you use a wheelchair, please have a responsible companion with you. If you will need accessible seating at the game, please notify PrimeSport when you book your trip.

What if I have more questions?
Please call PrimeSport at 866-373-5073.


Where are the seats located in the football stadium?
If you are purchasing your tickets with a tour package or Day-of-Game Package, seating locations will be known when WAA receives the tickets from the Wisconsin Athletics ticket office roughly two weeks prior to departure.

May I sit with my friends?
Most likely. If your friends booked the Official Badger Bowl Tour independently from you, just let us know their names, and we’ll make every effort to seat you next to each other for the game. If your friends are traveling on their own or through another tour provider, we cannot control seating.

Can I just purchase a ticket to the bowl game?
WAA offers Day-Of-Game Packages (which include a ticket to the pre-game BADGER HUDDLE® tailgate and a ticket to the bowl game) and BADGER HUDDLE®– only tickets. Buy Now >

What is the Orange Bowl’s ticket policy for children?
Children under the age of two (2) year old do not need a ticket to enter Hard Rock Stadium. They must be seated on an adult’s lap and not interfere with the sightlines of other guests.


Must I buy BADGER HUDDLE® tickets separately if I’m on the tour?
No. BADGER HUDDLE® tickets are included in every tour package.

How is the price for the BADGER HUDDLE® determined?
We factor in the all-you-can-eat food, included beverages, musical entertainment, appearances by Bucky Badger and the UW Spirit Squad, and additional bowl activities that surround the Huddle when we determine the ticket price for the BADGER HUDDLE®. Our intent is for the resulting cost to be far less than what an individual would need to pay to replicate such an experience. We believe that the BADGER HUDDLE® – as the only official Wisconsin pre-game tailgate event – offers a great value for the price of admission.

What food and beverages will be served at the BADGER HUDDLE®?
You can expect Johnsonville Brats, pulled chicken sandwiches, baked beans, vegetarian cobb salad, vegetarian burgers, potato chips, and cookies. Also included in the ticket price will be hosted beer, wine, soda and bottled water. Menu subject to change.

Can I purchase my BADGER HUDDLE® ticket on the day of the event?
It is not unusual for the BADGER HUDDLE® to sell out prior to Game Day. We cannot guarantee ticket availability on the day of the event and recommend that you purchase in advance.

How do I receive by BADGER HUDDLE® ticket(s) purchased through the Wisconsin Alumni Association?
If you purchase BADGER HUDDLE® tickets on or before December 14, 2017, we can mail them to you, or you can pick them up on the day of the event at the entrance to the BADGER HUDDLE®. You will make this choice during registration. If you choose to have your tickets mailed, we will mail them via USPS Priority Express on December 15, 2017, to the address provided during registration. The estimated delivery time is one to two business days.

Is parking included with my ticket to the BADGER HUDDLE®?
Parking is not included. Parking is available at the stadium for $35. Please visit the Orange Bowl website to purchase.

Will I be allowed to come and go at the BADGER HUDDLE®?
The wristband that you will be issued will allow you to reenter the venue.

How far is the stadium from the BADGER HUDDLE®?
The Huddle is located in the Northwest Plaza, adjacent to Hard Rock Stadium. Those needing assistance getting from the Huddle to the game should check in at the will-call table on the day of the event.

What are the hours of the BADGER HUDDLE®?
The BADGER HUDDLE® will be on Saturday, Dec. 30, 2017, from 4:30 until 7 p.m. ET.
Please review the cancellation policy. All football ticket and BADGER HUDDLE® ticket sales are final.


How do I find out about other fan events at the bowl game?
Visit this site regularly to find the latest details about activities surrounding the bowl.